Dhyaan - UX/UI case study
Overview
Glide app is an online dance class booking app for a dance studio situated in Jaipur which allows users to book their desired dance class online without physically going to book the class. This is my first UX case study that I made for my personal project which I am doing for my Google UX design course.
Problem
People feel frustrated and annoyed as they have to wait in long lines to book their favourite dance class.
Solution
An online dance class booking app that allows quick and easy booking of dance class and also provides details about the instructor on a separate screen.
My role
UX researcher, UI designer, Wireframing, Prototyping
Design Process
User Research
I conducted research and interviews to understand the users I’m designing for and their needs. A primary group identified were users between the ages of 18-26 yrs.
This user group wanted to learn dance and make friends. Problems faced by this user group were that they didn’t have time to book dance classes offline as many of them were doing 9–5 jobs or were in college.
Empathy Map
User Story
User Journey
Goal: Booki dance class online using an mobile app
Ideate
In this phase of design I designed a user flow to gain a clearer picture of the path to be taken by users and then I sketched the paper wireframes using the Crazy Eights approach to visualize the structure of the pages and easily iterate on them. Finally, I designed the digital wireframes for early usability testing, iterations and to create a structure for the mockups.
Competitive analysis
One way to come up with ideas for design solutions is to compare the website you’re going to design with existing websites from similar organizations by conducting a competitive audit.
In my research process, I conducted an in-depth analysis on 2 existing products to help in understanding the structure, and gaps in the market. This was done on Direct competitors- Buskers Dance Institute, Vox dance studio.
The major insights I got from this was-
Understanding the typical user flow on dance studio apps and websites and identifying that most of the dance studios in jaipur do not have an app for booking a dance class online.
Also there is no way to get information about the instructor and to watch pre recorded dance videos.
View the full report on the competitive analysis here.
User Flow
Usability Study
Conducted an unmoderated usability study to find out where the design’s aligned with the user problem or not using maze.
After conducting these usability study we made themes of the similar observations.
Themes
Mockups
These mockups were created while fulfilling various design principles such as unity, Gestalt principle, space, hierarchy, contrast etc. Mockups were finalised after conducting various usability study with users.
I am also a freestyle dancer so I have added some of my dance video thumbnails in the mockups 🙂.
Take Aways
Impact
This was my first UX project for my Google UX design course. Since this is a mock application it doesn’t have any real life impact. But my peers , friends and family really loved it.
What I Learned
I learned a lot from this project as it was my first ever UX/UI project. Through this project, I learned the importance of testing and research and also learned how psychology plays an important role in user interface design.
Moving forward, I would like to incorporate more accessibility features to ensure that the app is useful for a wider range of users. Also I’d like to conduct more usability testing to identify any area of difficulty and to see if the users needs are met.
Thanks for reading :)