Homeportfolio -Newhomesearch
Introduction
In a dynamic real estate landscape, finding the perfect property can be daunting. Home Portfolio's project, "New Home Search," empowers users with knowledge and insights to make informed decisions. This comprehensive platform simplifies the real estate world, enhancing the property-buying experience.
Project goals
Empowering Property Seekers with Informed Choices
At the heart of our project, "New Home Search," lie three primary goals that drive our mission to transform the property-buying experience:
1. Property Accessibility:
Develop a user-friendly property listing website that offers an extensive database of properties in desired locations.
Enable users to effortlessly browse and explore available properties, regardless of their location or preferences.
2. Informed Decision-Making:
Equip users with the tools and information they need to make well-informed decisions about property purchases.
Provide comprehensive data and insights on properties, local demographics, and market trends to aid users in their property selection.
3. Education and Guidance:
Offer additional features and resources to educate and guide users on the intricacies of buying the right property.
My role
UX designer, UX researcher, UI designer
User Research
Conducted user research through analytical research with the help of internet and tried to understand the user better.
What is the age group of people who buy property in UK?
Found out that the people who buy the property are divided into three categories
Pre–families
Young families
Older families
Empty Nester
How likely do people use online portals to view a property before buying it?
Competitive analysis
In our quest to enhance "New Home Search," we conducted a thorough analysis of key competitors in the UK real estate market, including Rightmove, OnTheMarket, and Zoopla. Here are our findings:
1. Rightmove :
What They Offer: Rightmove provides a vast listing of properties across the UK, offering a wide range of search filters and property details.
What We Can Improve: We can learn from Rightmove's comprehensive listings and diverse filters. However, we can improve by offering more in-depth local demographics and market information to aid informed decision-making.
2. OnTheMarket :
What They Offer: OnTheMarket focuses on providing property listings with a clean and user-friendly interface, emphasizing exclusive property listings.
What We Can Improve: We can draw inspiration from their user-friendly design and exclusive listings presentation. To stand out, we can enhance our platform by offering more educational resources and personalized recommendations.
3. Zoopla :
What They Offer: Zoopla offers a broad selection of property listings, alongside detailed property information, local area insights, and a property valuation tool.
What We Can Improve: We can gain inspiration from Zoopla's robust local area insights and property valuation tool. To address a market gap, we can focus on delivering more user-friendly, educational content to guide property seekers effectively.
User persona
After analyzing the research create a user persona so that we can empathize and define the target users
Ideation
After lots of research now was the time to convert those insights into ideas. For ideation I first needed to collect all of the information and categorize it and create theme of the information collected.
To do that I followed card sorting method where I used Figjam and written down all of the ideas and information to form themes.
Card sorting
Information Architecture
Ideated upon the structure of the website by defining the IA which helps in defining the navigating of pages across the website and what pages or features needs to be included before moving to the design phase.
Lo-fi Wireframe
Final UI screens
